Osher Lifelong Learning Institute (OLLI) Campaign at USM
Campaign for Public Relations Campaigns Class (2012)
The goals of the project were to increase the visibility of the Osher Lifelong Learning Institute and increase new membership levels while retaining current level of membership. Staff and organizational members interviews and surveys were conducted to gauge personal attitudes, highlight particular issues, and find solutions to challenges that were highlighted. We promoted the image of the institute by drafting publications for distribution.
The goals of the project were to increase the visibility of the Osher Lifelong Learning Institute and increase new membership levels while retaining current level of membership. Staff and organizational members interviews and surveys were conducted to gauge personal attitudes, highlight particular issues, and find solutions to challenges that were highlighted. We promoted the image of the institute by drafting publications for distribution.
Osher Lifelong Learning Institute Campaign |